Servitization - the transformation from selling products to selling outcome-based services - requires changes at all levels of a business. How do you bring service-led offers to market? How do you solve the tension between products and the services the products enable? How is marketing outcome-based services different from marketing products and what changes will business have to make? On July 14th 2021 host Iain McKechnie has assembled a panel of industry experts for a deep dive into…