Servitization meets Marketing webinar

Recording of a webinar on Field Service and Servitization organized by the Advanced Services Group of the Aston Business School. The webinar was hosted by Ian McKechnie and it brought together global expertise on marketing in a servitization context, the latest research insights from academia and practical industry experience at the forefront of advanced services.

  • Posted by: Mario Vukelić 27-07-2021, 12:29
  • Validated 27-07-2021, 12:50
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